I love eBooks! I adore them! And like any other person who falls in love, the rose-coloured glow of my first eReader love made me think everyone else was as much in love as I.
Okay, I knew there were some disadvantages to eBooks. When you're not enjoying a story, it's so much more satisfying throwing the book across the room, as you can do with a paperback book. With an eBook you can only press a delete button. And how many paper airplanes can you make with an eBook? None!
Still, these minor inconveniences didn't dim my new-found passion for eBooks, and I planned my whole launch campaign with only an eBook edition of "Dancing in the Shadows of Love."
But, most other people are clearly not as fickle as I. While I abandoned paperback books with alacrity, many people stayed loyal to their first love. I kept on getting asked, "When's the print edition coming out?" and, in that first rush of interest, I lost too many sales that could have lead to reviews that could have lead to more sales. Why? Because readers still want real books!
I gave them a real book and issued a print edition of "Dancing in the Shadows of Love."
This universal truth-that many, many readers still prefer paper books-was hammered home in the book giveaways I held on reader sites like Goodreads and Library Thing. In one week (yes, one week) the ratio of number of books offered to number of readers wanting the book was:
LibraryThing eBook giveaway a ratio of 5:1
LibraryThing pBook giveaway a ratio of 1:9
Goodreads pBook giveaway a ration of 1:13
I couldn't believe the figures either! For every 5 eBooks I offered, only 1 reader wanted to win it. But for every 1 pBook I offered, there were readers aplenty interested.
My lesson: next book, I'll issue both pBook and eBook simultaneously. And I'll put up giveaways immediately. In the first 6 weeks my book was out, I had 3 people add my book to their library on Goodreads. In the week since the giveaways started, the number of times "Dancing in the Shadows of Love" has been added to a library shelf has jumped to 34.
So, which would you prefer to win in a book giveaway? An eBook or a pBook? Or a book voucher to buy your own book?
You can read Self-Publishing Mistake #1 here
You can read Self-Publishing Mistake #3 here
You can read Self-Publishing Mistake #4 here
You can read Self-Publishing Success here
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