"Shepherd is reimagining book discovery for the online world. 

I love walking around bookstores and browsing until something grabs my attention. I am reimagining that feeling for the online world. I want to help readers bump into books they would otherwise not find and give them ways to follow their curiosity between topics and concepts. 

And, I want to help authors meet more readers. Authors illuminate our world, take us on faraway journeys, and entertain us. There is a growing trend that authors have to become their own marketing team. That concerns me because it is very difficult to do and it takes time away from writing. I want to make it easier for authors to market themselves and sell more books. 

I love wandering around bookstores and letting random books capture my attention. Nothing will ever replace the “bookstore experience”, but I want to reimagine book discovery online with a lot more serendipity and delight."